The current recession has inspired many displaced workers to become entrepreneurs! Although in the long run, this is a good thing, it can be terribly difficult to get a new business off the ground – especially in marketing a new product or service.
Individuals and businesses are always looking for products and services that can add value to their enterprise by either helping them improve internal efficiencies (save money) or earn more income. An entrepreneur offering a new service or product that provides either of these benefits stands a reasonable chance for success.
As most new enterprises are cash-constrained, how does a new business find ways to market or sell its products? The first and most obvious answer is through interpersonal networking and direct sales. Individuals with experience in a certain industry may have a ready network of contacts. Others though, may have to generate contacts from scratch. This is where the internet and world-wide web can help.
Internet Marketing – Of course the internet is accessible from anywhere via Wi-Fi and mobile networks. This allows communication with prospects and potential customers at the moment a particular consumer need is recognized. Mobile internet allows consumers access to purchase information for spur-of-the-moment buying decisions.
The internet is highly utilized for pre-purchase research for large ticket items. A good rule of thumb is that the higher the purchase price, the more research a prospect engages in prior to buying. An internet web page is perfect for this purpose as it can offer answers to customer FAQs, reinforce the enterprise value proposition and serve as an on-line sales force without the cost of a sales staff. For these reasons, a small business web page is essential to the success of any new enterprise.
The small business website is then an absolute ‘must’ for any new business. There are a couple of considerations though, that go into building one. The main two are: Website Design Search Engine Optimization or SEO
Design – Company image is on display any time a viewer opens a company web page. Customers use a web page to evaluate whether an organization is trustworthy, can deliver value and is capable of meeting their needs. These are three fairly ‘high’ bars to get over, but there are some methods that can help an enterprise get started without draining what cash is on hand.
Web page designers are available for hire, but this carries real cost. New business can set up a web page using free template designs though that are available on the web for download. Web hosting companies can also be found that will host the site for $10.00 per month or so. These hosting companies usually provide easy-to-use content management systems to keep your text and images updated. Brochures and other collateral material must then be created to work with the downloaded web page design.
New business ventures generally can get away with using a free template. Starting a company on a shoestring may mandate this course of action anyway. Remember though that at some point, consistency of company and brand image will be more important and that the company will probably have to regroup, redesign a web page using the same graphic standards on web page, business cards, brochures and other collateral.
Search Engine Optimization – SEO – Setting up a page to be catalogued and presented by Google and the other common search systems can drive new customers to your website. Having your page appear when users search for information about your product establishes credibility and allows the company to build a relationship with prospective clients. Communicating with clients when they are researching their purchase is an extremely powerful method of generating new sales.
Search Engine Optimization and web page development then need to be combined in a new business website. Researching Search Engine Optimization can be time well-spent. Optimizing the business web page or blog is not necessarily complicated and can drive a great deal of business to your company. The process of optimizing the web environment can certainly be accomplished by hiring a consultant, but that again involves expenditure of real dollars.
For most small and even larger companies, internet and web marketing is one of the most important marketing projects undertaken to reach prospective clients and customers. Investing time in understanding SEO can then really pay off.
SEO Consultants in Denver deliver web sales help to businesses of all sizes by improving local market share and increasing revenue. SEO Consultants Denver delivers Low Cost SEO Services to generate consumer web traffic to business web pages and to convert readers into customers.
How To Get More Customers From Google, YELP & Yahoo: Local Web SEO - Winter 2012 (Simple, powerful, proven how-to guides for busy entrepreneurs.)Amazon Best SellerREVIEW
"I would highly recommend this for anyone who wants to get the most out of local search tools for their business but doesn't want to spend a lot of time becoming an expert. The information was very up-to-date, and the process was described clearly and was easy to follow." R. Baco
"If you want your business to be found, this book provides all you will need with the most up-to-date information. " P. Lau - Sydney Australia
"What you get here is a one stop shop to cover all the bases you need to do a good job of Search Engine Optimization. Most times when I try to do something like this myself, there is always one or two missing pieces that stop me and make me have to find a "guru" to bail me out. ($$$)
I didn't find a single such "missing instruction" here. I could follow the guide and walk all the way through using each resource (she includes all the ones that matter), and I didn't need to look any further for guidance. " T. Dotz - Evergreen CO
PRODUCT DESCRIPTION
How To Get More Customers From Google, YELP & Yahoo: Local Web SEO - Winter 2012 (Simple, powerful, proven how-to guides for busy entrepreneurs.)
This easy step-by-step guide shows you how to quickly and easily increase the number of qualified customers contacting you. If you follow these instructions, you can set up your FREE accounts in one evening, and see almost immediate results - even if you haven't set up your website yet!
We assume that you have no knowledge of the Internet, and lead you by the hand (with screens shots) through the right way to create your listing for Google Places, YELP Reviews, Yahoo! Local and Search Listings and others.
This book was updated in 2012 to incorporate the latest strategies including:
- the surprise effect of SIRI and the iPhone 4s on local search
- the November changes in Google's algorithm's use of reviews and how that impacts your local search
When you read this book you will learn:
The Experts Top SEO strategies - how you can get your website higher in googles listing without paying a dime.
How To Write A Good Local Business Listing - write a local listing in google and other search tools builds website traffic for free AND brings money in the door
The changes in the Local PageRank algorithm and how they can drastically effect your business.
7 Ways To Get Great Business Reviews - and what to do if you get negative reviews.
What Google Doesn't Want You To Know About New Technologies Like SIRI on the iPhone4s - and how you can use that knowledge to make a fortune.
How to get free targeted visitors to your website
You'll also learn about the history and benefits of SEO, and how to promote your website using SEO.
Table of Contents:
Section 1: Understanding Local Search
Introduction
Why Local Search
Overview of Local Search Listing Organizations
Google Places
Bing Business Portal
YELP
CitySearch
SIRI and Local Search
Section 2: Building Your Listings
What You Need in Every Search Listing
Understanding Your Keywords
Keyword Research
Creating Your Template
Step-by-step Google Places Listing
Step-by-step YELP Listing
Step-by-step CitySearch Listing
Step-by-step Yahoo Local Listing
Step-by-step Microsoft/Bing Business Listing
Other Services
Section 3: Customer Reviews
How Reviews Affect Rankings
How To Get Great Reviews
Making It Easy To Review Your Business
Responding to Negative Reviews
Measuring Your Success
The Future of Local SEO
When you decide you need more customers, scroll up, click buy, and increase your search rankings within one evening!