By Gary Scotts | October 2, 2010 - 3:22 pm - Posted in Web Sites

Searching Google is an everyday activity for nearly everyone these days. When you have something you are marketing you need to stand out and be visible. In a world where there are hundreds of thousands of relevant search results in the most popular subjects, it’s not easy to be noticed. Google video sitemaps for video SEO is a new way to attract that much needed attention.

Your product or service can be kept near the top of the results because Google will index the videos and integrate them into the search engine so they can show up and will float to the top. Your advertised product must stay in the running by being close to the top where typical users see it. Computer users today are interested in what they can find quickly and easily. When they see your thumbnail and its relevant to what they are looking for, they are likely to click through.

There is a great way to catch and hold the attention of searchers and increase the click through rate as well. If you can create a video of your product or service, you can take advantage of the new method for attracting consumers. The videos will have a still shot that’s shown in thumbnail size on the search page along with the text.

You’ll find the thumbnail picture taken from a still shot within the video on the left side of the search result. The accompanying text will be shown on the right of the thumbnail and will contain the more complete description of what lies within the website.

In a recent study concerning the natural movement of the human eye, it was found that a normal reaction to a newly loaded page has the eye quickly looking automatically to the top left corner. Then the eye moves down the page from top to bottom. This applies to the reaction when viewing a page of text.

When you add a picture or still shot of a video to the search results, the human eye tends to first and very briefly hit the top left of the page, then travel down to the thumbnails. Once an interesting thumbnail is seen, the eye travels to the right to see the text description.

The human eye is automatically and subconsciously drawn to pictures. The brain then kicks in and does a scan for the desired object of the search. If there is a thumbnail that is relevant to the search, the user can click on that page and view the attached video. The idea behind video sitemaps is to bring that next level of attention grabbing material to the Google search pages. Your products will stand out and capture the natural flow of sight and page scanning.

Google video sitemaps for video SEO is a way for Google to keep an index of relevant thumbnails and attached videos. They are then able to add them into the search results and keep them near the front of the pack on the first few pages.

Google Video Sitemaps can help to improve your marketing income for your Internet business. With VSEO, also known as video SEO, you enhance your page rankings, your traffic, and your video views.

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By Grant C. Roberts | February 9, 2010 - 9:19 am - Posted in Web Sites

Everyone knows that online video is the fastest growing online medium. As of Oct. 2008, not only is it popular, but on the major 5 search engines,video has now passed search as the most popular online activity, according to research released by comScore and covered by ReelSEO.

Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.

In order to leverage the power of online video with search, one must first answer the question, “what is video SEO, or video search engine optimization?” Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.

First, there is what is known as “Posted” video SEO. With “posted” video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines.

With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc… We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.

While “Posted” video SEO is a great strategy for getting video views, “Hosted” video SEO is a good strategy when your goal is to drive users to your own website. Essentially, “hosted” video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search

For “hosted” video SEO strategy, it is most crucial that you consider it a holistic approach to website optimization and follow general best practices for optimizing website content. That being said, because search engines can not yet understand the content within a video, it is most important that you optimize your pages utilizing on-page text that is relevant to your video content. There are many tips and techniques for “hosted” video SEO. The following tips are crucial:

1) When including video on a web page, make certain that you populate the page with relevant on-page text.

2) Consider publishing a transcript or captions for your video.

3) Publish all your videos within the same directory or subdomain and keep each video on its own unique URL.

4) Create and submit a video sitemap to guide the search engines to your video content.

5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.

Whether your strategy is to drive visits to your video or to your website in general, video SEO is an effective way to leverage the power of online video. If you are interested in learning more advanced tips and techniques for either “posted” or “hosted” video content, ReelSEO is the website to visit. They are the only site completely focused on providing resources and information for Video SEO.

Good luck and much success to you and your video optimization efforts.

Before you dive further into online video, be sure to check out the VSEO experts at ReelSEO, the online video marketer’s guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.

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