What is social media to:
Businesses: A lot of businesses these days are asking themselves “Why social media?” Simply put, social media brings businesses to a new level with their customers and clients. It allows a more personable approach to their business model. The reason many businesses are still asking “Why social media?” is because it is still a rather new form of advertising compared to other forms. Businesses are still sometimes asking “What is social media?” instead. In time, social media will just be incorporated as a norm for businesses.
Children: Why social media exists is a way to escape from parents. Ok well maybe not just that; but it does give teenagers and younger demographics a place to getaway from their parents and have their own world, created in essentially their image. It’s also a place for them to plan and organize events, hangouts, and study sessions. For children, social media is a way of keeping in touch with friends.
College Students: For college students these days, it is very rare for one to ask “What is social media?”. It is what the current generation of college students grew up with side by side. It’s like that puppy you see grow with you as you get older. The greatest difference for college students that sets their uses apart from children is the opportunities for connections. Undergrad and grad students alike will use social media to show off their skills to their peers, as well as find links to jobs and internships for the future. For college students, your Facebook, Twitter, and LinkedIn profiles act as a personal database of professionals (or soon to be). Also for college students especially, these social media websites act as a status symbol in many circles.
Parents: In this generation, they are more attune to how businesses view social media. The most frequently asked question would be “What is social media?”. They did not grow up with it, and as far as they are concerned, publicity with their children is worse these days than when they were kids. With scares these days, it is easy for parents to be turned off by social media. It is more of a novelty to them to connect with old classmates.
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