By Sven Makowal | March 2, 2011 - 2:11 pm - Posted in Affiliate Programs

Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.

One challenge that small to medium sized companies do have; that large companies generally do not have to contend with, is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the credentials that make them a trusted name. Anything they have to say, we usually trust, will be worth reading, and therefore we respond accordingly. This is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it read by.

During the course of our lives we have been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been an attention getting trigger. It is not always easy to get those interested in your product or service to contact you and leave you their contact information, but it must still be the objective of all of your advertising and marketing. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report asks that the prospect leave their contact information; allowing you to stay in touch by using other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase.

Today there is a company that not only has incorporated this form of marketing into their products and services but also trains businesses on how to build their own special Free Reports. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that permit any company to deliver a comprehensive marketing program using tested and proven methods; Free Reports being one of them. Their twelve years of experience in Direct Response Marketing allows even the beginner to quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Automatic. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input. The benefits to this system are significant time savings and consistency in marketing messages, in what would otherwise be labor intensive tasks. It also means that business owners never need worry about losing customers who misinterpreted their lack of contact for lack of follow up.

If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven marketing methods using technology and experience.

If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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By Michael Kowalski | February 26, 2011 - 2:17 pm - Posted in Affiliate Programs

Affiliate programs are great for people looking for a way to enter into a new business quickly with minimal overhead and start-up costs. Adding to the appeal is the fact that many are FREE to join. Once you’ve made your Affiliate Program selection you will also be pleased to find out that there are only a few, albeit important, steps you need to focus on. The first is to ensure that your Affiliate Website is optimized with the necessary Key Words to make it SEO friendly. After that you need to focus on your Affiliate Marketing Plan to make sure you understand how you are going to successfully drive traffic to your website landing page. Finally, track and monitor your site visits and conversion until you have the message working for you and you are meeting your affiliate conversion objectives.

For many, the dream of deriving an additional income stream has never been more realistic than it is with an Affiliate program. Good ones are capable of generating $5,000.00 a month and more. It is important to be realistic with any affiliate opportunity you choose. Don’t expect it to start generating huge revenues immediately. But consider this! The better Affiliate Programs pay monthly commissions for the life of the client you sign up. Lets say you convert two new affiliate prospects each week and that each of them pays a $20.00 recurring monthly commission. At the end of a year your little affiliate operation is bringing you a monthly commission cheque of $2,080.00 or, expressed annually, almost $25,000.00 per annum. Now, considering the time you need to dedicate to the program, you have plenty of time left over to pursue regular employment or another Affiliate Program.

In an affiliate program you are your own boss. Because of this you get to work as much or as little as you want. For the first time in many peoples lives they have an opportunity to be directly rewarded according to the amount of effort they put into a job. You are responsible for driving traffic to your affiliate website, and you collect all the affiliate commissions. Its the almost instant gratification we never get when we perform above and beyond for others.

Because of the rapid growth in every aspect of the internet, including affiliate or as it is sometimes known, Associate Marketing, there is a great amount of FREE training material available to the prospective on-line marketer. Those aspiring to join an affiliate program can build a solid understanding of the skills they need to become successful before they get started. There are also free affiliate newsletters, articles, Tele-seminars, videos and more ensuring continued currency in the industry. In a relatively short period of time anyone can assemble a library of excellent affiliate program documentation that can successfully leverage and maintain their market entry.

The economic conditions today mean that a number of people are looking to other options to supplement a faltering income or to just be able to enjoy life more. There is no reason to feel there may not be a good fit in what one did in the past and their interest in affiliate marketing. Many individuals have been incredibly successful and have made their money with an affiliate program. And now they are making more money teaching others aspiring to get into affiliate marketing, how they did it. An entire industry in affiliate training has emerged to keep pace with the ever increasing opportunities. The programs available span everything from formal in-class settings to computer based home training programs with books, DVDs and Tele-seminars. No matter what an individuals preferred learning method is there is an affiliate training program available.

The growth of internet marketing and affiliate programs means that there are literally untold opportunities available. A good recommendation in life is to do something you like and that’s why its nice if you can match something from your background with your new venture. The shopping list of affiliate programs spans everything from model trains to medication so its worth spending the time doing your research. Find the affiliate opportunity that matches an interest you may have, brings the type of support you want and provides the affiliate commissions you need to reach the financial objectives you have set for yourself, and get started.

No doubt, from time to time, you’ve noticed during the course of a day your energy levels vary. If you’re in a 9-to-5 job it may be even more obvious. Imagine if you could define your own hours, work when it suited you, when your energy levels were at their peak. As an affiliate marketer, working from home, you get to define your hours. And lets not lose site of the other benefits. There are the obvious tax deductions, not having to shave or mess with your hair, the clothes choices and more. Affiliate marketing is not a 9-to-5 position. You’re the affiliate boss and, as such, you get to set out the tasks that need to be done to keep the marketing plan moving forward. It doesn’t matter if your peak performance hours start at 5:00 AM or 11:00 PM. Affiliate marketing is 7 x 24 so when you’re ready so is your business.

Invest in yourself, visit Automated Marketing Solutions to become marketing savvy and learn how we can help you grow your business.

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This is a Step by Step Guide to using the Internet for Income, Influence, and Impact – and therefore allowing you to:

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I used the information and knowledge contained in this book to launch my first book “Creating the Perfect Lifestyle” which became an Amazon #1 Bestseller within two weeks of being launched. That success would not have been possible without the information I am going to share with you in this book.

So congratulations on getting your hands on this book and welcome to the world of Income, Influence and Impact via the Internet!

I have been earning my living in, on and around the Internet since 1999. I have spent thousands of hours and tens of thousands of dollars on programs, books, advertising, websites, tools, and applications. In this book I have distilled the knowledge and experience I have gained from making lots of mistakes and over time getting more and more things right, specifically in relation to Internet Marketing.

Here are the Parts of the Book:

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Part 2 – Your Goal

Part 3 - Using the Internet to Earn Income and Improve Your Life

Part 4 - How Search Engines Work

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Part 6 - Video on Your Website

Part 7 - Product Launches

Part 8 - Internet Real Estate

Part 9 - Domain Name Tips

Part 10 - Website Tips

Part 11 - Content Creation

Part 12 - Key Web Resources

Part 13 - Practical Examples

Part 14 - Action Steps


I look forward to hearing how you have harnessed the Power of Internet Marketing, and the specific advice contained in this book, to radically improve your Income, Influence and Impact – and in so doing, improved your Life!

Oli Hille
Author
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By John Moore | September 21, 2010 - 1:33 pm - Posted in Email Marketing

We have all heard the term ‘the money is in the list’, well what exactly are they on about?

A list of names and email addresses is vital to your business if you expect to make a long term sustainable business on-line.

Normally an affiliate marketer will be looking to place an advertisement with one of the search engines and try to drive traffic to an affiliate website where they are greeted by a sales page looking to sell something to the customer. You will get a split of the sale price if the customer buys. Lovely, but what about all the people that click on the ad but do not buy the product? Well you never find out because once they leave the sales page they are gone.

A good marketer will always find a way to get the details of these people BEFORE passing them onto the affiliate site using some form of lead capture page with an opt-in box. Then, once the customer has been passed on, you can always contact them directly with other offers via email.

It is always useful to build a relationship with these potential customers of yours because it is a well known fact that people like to buy from other people that they know and feel that they can trust. You should send them a series of emails over time giving them some useful information on your market, perhaps some free offers or advice, the odd joke or video anything to ensure that they like to read the stuff you send. Then, once a relationship has been established you could recommend a product or service to them. Believe me they are far more likely to buy this way than any other.

All of the big Internet marketers work in this way. When someone on your list actually buys a product you should move them to another list of buyers. These are the people most likely to buy again in the future and so are worth your special attention. Keep these buyers happy and they will continue to buy for years to come.

There are various pieces of software that can help in your list building enterprise such as auto responders which will help you to manage your lists effectively and allow you to email them automatically. These do generally cost a small amount of money but the time and effort that it saves more than makes up for the cost. It really would not be possible to build an enormous business on-line without them.

Once you have figured out how this all works then the secret really is to automate everything so that all you have to do is concentrate on diving more traffic to your capture page and the selling, emailing and befriending is all done for you.

Using these methods you can build a large on-line business and give yourself the time freedom that you no doubt crave.

Looking to find the advice on List Building, then visit www.johnmoorebiz.com. There you can find out the best way to Market Yourself on-line.

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This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

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By Darry Turock | July 24, 2010 - 3:19 am - Posted in Web Design

In tough economic times there are new ways of making a living. Even in scarey times new ideas come to the front – if you have the eyes to see them! One such opportunity is to learn website design and start your own business.

One way to understand all this is to look at things from an historical point of view. When we moved off the farms into cities we created a breakdown in the old business structures. When the automobile replaced the horse as a form of transportation how many people lost their jobs? How many more got new jobs in a new industry?

The products and services required for the information age are different than those needed for the industrial age. There is a huge opportunity for self starters to train themselves in a new skill that can make what was a challenge into a bright new opportunity. With software advances one can learn this skill is a relatively short amount of time

Used to be you needed a college educated programmer who could understand all the detailed html coding. Just like Windows made computers much easier to use, new software programs are making web design easier to do as well – and not just cookie cutter sites either!

I needed to create a new form of income when I moved into my parent’s home to care for them in their senior years. Having had some web design experience I found and used this new software system. What I found was just amazing! All I have to do is pick up the phone and call local businesses and I always find new leads. I found that one out of ten conversations resulted in an interview and one out of three interviews resulted in a sale.

After a while it became easier to know what to say and how to present myself. You can make more in one sale than you could make working a full time week in an average job – and as you develop your skill you can get them done with better skill and in a shorter time.

Many website designers only know a little about internet marketing. You can simultaneously train yourself about on line marketing, do it all on line, and quickly become the expert in your community.

These methods can easily be done by anyone and done for free. Compare that to the expensive advertising done in newspaper, radio and television. Check out local web designers in your area and see how much they are charging. Now, you may not be able to do fancy coding or even need to know how to do that – but if you can solve a small businesses need to be on the Internet, and do it at a reasonable rate, you might just find yourself a great income opportunity!

Want to find out more about Web Site Design Training, then visit Darry Turock’s site on how to get this trainingWeb Design Tools for your needs.

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By Ian Martin | May 1, 2010 - 12:40 pm - Posted in Affiliate Programs

My story started over four years ago, when, like many of you, I had a “career”. I spent twenty-five (yes 25!) years working for a fortune 500 company in New York City, with the expectations that I would retire when I was ready (perhaps at 35 years!). I would retire on my terms and go quietly off into the sunset and collect my pension, 401K, Social Security, etc.

But, on a fateful day in November of 2005, I was called to a meeting with senior management, expecting to receive my 25th anniversary corporate gift-which indecently was a grandfather clock. Instead of receiving my clock—I had my clock “cleaned” and was told that my job was being eliminated, effective December 31st. To make matters worse, I had to lay off over 50 of my staff, as well! Talk about a shocker! Here I am, having just turned 50 years old and now unemployed plus having to do the dirty work of laying off my staff members. It was a very long train ride home that day.

Fortunately, I was offered a severance package that would tide me over until I could find my next opportunity, which luckily for me, was immediate (but at a 50% pay cut). But my next “opportunity” lasted only for three years, when I was summoned (again) by the company’s owner, who told me that they were taking on a new managing partner, changing the business name and working model and that my job was being eliminated, effective at years end. Now, I’m 53 years old, having to face unemployment (AGAIN!)…this time, with a very small severance package.

The next round of my attempts at employment weren’t as kind as the previous. The economy was tanking, financial institutions were collapsing, mortgage problems, real estate “blues”, etc., etc. You get the picture. What were my next steps or options?

It seemed that everyone that I talked to said: “Why not re-invent yourself?” “Become a teacher, sell real estate, go back to school, etc., etc.” This all sounded great, BUT how do you support a family, pay your mortgage and continue to live a somewhat comfortable lifestyle while re-inventing yourself? I’m still searching for that answer. I’m sure that you are, as well.

Knowing that I had to do something to get myself back into the mainstream, I contacted my network of friends, family, etc. with the hope that they could assist me and help get me back into the working world. Unfortunately, many of my network friends and colleagues were in the same predicament as I was in. Not surprisingly, some were even worse off. I got a lot of “definte-maybes” and “don’t call us, we’ll call you” responses, as I went from interview to interview. I reworked my resume several times and started linking-in to Linked-In, Facebook, networking associations and anyplace where they would accept me. The response (if I got one) was the same…nada.

I finally contacted and reconnected with a friend from one of my previous jobs who ironically was involved in a new business venture in a new niche market (which at the time, I didn’t know what a niche market was). He had just set up an MLM program and was looking for people to help promote his products. Just the mention of MLM had me shuttering but I was willing to listen to his proposition. Considering the fact that he was my friend, I knew that he had the best intentions for me and that he was credible, so I enlisted into the MLM program. The program had an impressive launch by some MLM pros that he hired to run this new part of his business. Unfortunately, this went nowhere fast and was dissolved within three months. Obviously, I made no $$$$ with this program BUT it did propel my friend to make some changes with his business plan.

Instead of an MLM plan, he created an affiliate program (another new concept to me) and would market his company this way. I had never heard of an affiliate marketing program or plan, so of course I thought that this was just another glorified MLM program, disguised and spun with new lingo and terms. The more I got to study and review the affiliate concept, I started to realize that there was true opportunity here, if I could learn to properly market his or anyone else’s products. He set up the website, the links, the advertising banners, videos, photos, etc. All I had to do was find effective methods to promote his products. If a sale was made through my affiliate link, I would receive a commission. He would handle the sales process, delivery, customer service, etc.

If this could be done on a consistent basis, there was some serious money to be made–without ever dealing directly with customers, or owning or stocking products! This seemed too good to be true. I thought that there must be a catch somewhere. Again, I was at a distinct disadvantage, plus to my embarrassment, I didn’t know much about internet marketing, links, banners, Google Ads and ways to sell products on-line.

Going back to my research, I found out that thousands of affiliate programs were looking for folks just like me to help them sell their products. Some were tangible products while others were information based…..usually focusing on those niche markets that I discussed before (which I began to understand more about). All I needed now was to find niche products and figure out better ways to convince potential customers that they should buy them from me (my affiliate link). I also quickly learned that there were niches within niches and so on. This was actually starting to be fun. In theory, I could provide a valuable service to potentially thousands of customers from my computer and get paid well for it!

On paper, everything looks easy. In theory, everything should work according to plan but in reality, not so. To be successful in affiliate marketing, it takes organization, persistence and a willingness to be creative and consistent with your efforts. There are many people calling themselves affiliate marketers but all they are doing is what I call “slut” marketing. They will take any program, build a link page and hope that the customer “bites” and purchases. Chances are they may make a sale now and then but not enough to be prolific or sustain success.

I knew that if I were to be a successful affiliate marketer, I needed a true plan that would take me step by step through the whole process. I also wanted to learn and be guided from someone who is currently successful in their affiliate endeavors. They also had to be accessible and willing to work one on one, if need be so. Did such a program exist? And if it did, what was the cost, since I did not have an open checkbook?

Thankfully, through my exhaustive research and trial and ERROR, I found such a program. Program is probably not the right word to describe this because it is almost like a second family…a true network of people committed to become successful internet marketers…..and with also a willingness to work with “newbies” to ensure their success.

Want to find out more about how to enter affiliate marketing? Then visit Ian Martin site on how to choose the best program for your success.

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Detailed instructions included! No scams. If you utilize the ideas in this book, you will make additional income.

The amount you make can vary widely depending on how much time you are able to invest. Examples of income potential working only part time using one source are listed in the back of the book.

No upfront costs for you. Begin increasing your income the very day you read this book.

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By Matthew Stone | March 1, 2010 - 10:45 am - Posted in Web Design

Businesses looking for low-cost options to market their goods and services should entertain a Search Engine Optimization program. Search Engine Optimization or SEO can be a low-cost option for attracting visitors to company websites and for converting readers into customers. Although high cost consultants are certainly available to perform these services, a well planned SEO project does not have to completely drain the cash coffers. Lower cost options are available.

Many companies originally built their web pages as a customer service. A place for customers and visitors to get their questions answered without tying up personnel resources seemed like a good cost-saving management tactic when the pages were posted. Now, though, these pages can be turned into sales tools by effectively reaching out to customers who are in the process of researching a purchase. Connecting with these readers allows your organization to be first in line when it comes to building a relationship with potential consumers.

Migrating the website from a customer service focus to a sales orientation establishes an on-line internet sales force that works 24×7. Search Engine Optimization or SEO can attract buyer traffic to your website, essentially creating a full time internet sales force. So how is this done? Hiring an SEO consultant is useful, but before contacting one, understanding a few bits of terminology and process can save a great deal of money.

“On-Page” Optimization This is the most commonly found form of SEO consulting service. On page optimization simply arranges the page to be easily understood by search engines for terms that viewers might use to find information about your product or service. This requires some understanding of the value current customers find in working with your company and in the language they would use to describe what you do. Coupling this knowledge with understanding of how people search on the internet can then help set up your page to attract more viewer traffic from those interested in your product.

Additionally, thought should be given as to how to present the geographic area in which you do business. Local service providers should consider using the name of their city or town to set their page apart from major or national competitors and to help identify the business as local. After all, you wouldn’t want a phone call from someone wanting service in Dayton if you do business in Miami.

Off-Page Optimization The difficult part of competing for business on the internet occurs outside of your web environment because this does take some time and effort. The core objective of the “Off-Page” effort is centered on establishing links from other websites to yours. There are three primary forms of link building processes:

Blog Links Hard Page Links Article Links

Setting links by blogging – or by commenting on other blogs – is relatively easy, but not necessarily quick. Asking other blog owners to link to you is also conceptually simple, but can be time consuming. Articles written (including embedded links back to your site) about industry topics can also be time consuming, but once prepared, can be widely distributed to build your on line reputation and attract traffic. Article links tend to be favorably viewed by search engines as well.

Putting together informative articles and going through the process of submitting them can also be time consuming, so this might be one of the areas you may want to engage a consultant. Article construction techniques include arranging common language ‘keywords’ or words that consumers would use in describing products and services similar to yours. Once identified, these keywords or keyword phrases need to be arranged throughout the site in the page title, headlines and text body. As this requires some expertise, you may save time by hiring out this portion of your SEO program.

Reducing SEO Costs Building an internet or SEO marketing program around your budget and using the assets you’ve already built (such as the existing web page design and any articles or blog posts you’ve already made) is essential. Hiring an SEO expert for only the portion of work that you would have the least experience with is a great way to lower the total cost of SEO and to improve your ROI. In the end an optimized web site can attract viewers to your site at the point in the buying process when they are researching a purchase.

Still all this does not have to be expensive! Many SEO consultants charge thousands of dollars per month for their services and only attack the “On Page” optimization effort. This severely limits the results and hurts the company’s return on its SEO investment. Setting up a program to manage “Off-Page” Optimization though, can be reasonably inexpensive but the program must be tailored to the needs and resources available.

SEO Consultants in Denver custom tailors Search Engine Marketing programs to suit individual needs of its clients. Using existing assets, SEO Consultants Denver delivers Low Cost SEO in Denver and markets nationwide and provides effective and cost efficient results at costs well under that of competitor’s consulting services.

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