By Hugh Springer | October 22, 2010 - 10:10 am - Posted in Web Sites

Making the checkout process efficient on your e-commerce website is not rocket science; however, many companies add in so many features and checks to the process that it becomes a lengthy and tedious task. Certainly security is important and systems should give customers the opportunity to check that they have made their purchases correctly. At the end of the day, you need to remember this one simple fact — your business will only thrive if you keep customers happy by making their lives better, easier or more efficient. Nobody likes to get bogged down in systems, least of all your customers. It is therefore essential to make the checkout process as simple and efficient as possible for your customers. Here are some tips on what makes a checkout process efficient.

Server Capacity and Response Time

Everyone is impatient nowadays. We are so used to getting information at the click of a button that if we have to wait, even if it is just for 30 seconds, it seems too long. If you want to be competitive in the e-commerce industry, you need to be at the top of your game. And that means making sure that your server has the capacity and capability to process requests quickly and efficiently. Websites that time out during the middle of a transaction or are slow will frustrate your customers. It is essential that you get this important back-end function operating efficiently.

Logical Processes for the Customer

When setting up the checkout process, keep it simple and logical. Do not have fields for information just because they are nice to have. People by nature hate filling out forms and the same applies when completing information on a website. Customers want to put in the minimum effort required so make sure that you do not repeatedly ask customers for the same information. If you require detailed customer information, create customer accounts where they can record their information once. Thereafter all they have to do is log in and all their details will immediately be brought up. Also don’t have more than three or four steps in the checkout process. Remember to keep it simple and always look at the checkout from your customer’s point of view. What is important to them? If you do that, you can be more assured of keeping your customers happy.

Being Able to Check the Items in the Shopping Cart

A key step in the checkout process is giving your customers an opportunity to review the items in their shopping cart and confirm that they want all the items and are willing to pay the total costs. At this stage of the checkout process, many e-commerce sites will have a check box where customers agree to the terms and conditions of sale. This can protect you if there are any disputes over purchases that have been made online.

Complementary Product Offers

You can also use the checkout phase as a way of increasing your sales. For example, if you have a website that sells digital cameras, at the checkout you could have a table that adds in optional extras such as a memory card, camera pouch, waterproof case or mini tripod. Often these are things that customers seldom seek out because they don’t think of them. But if you make the suggestions, they may very well purchase them. Make sure that each additional item listed has an accurate price and a link to more information. In this way, if a customer wants more detail they can easily look it up without interrupting the checkout process.

Easy-to-Understand Interface

Don’t complicate your website with fancy animated graphics, pop-up windows and other fancy design gadgets. Most of the time they irritate customers more than they impress them. Once again, keep it simple. Label the steps of the checkout process so customers can see where they are in the process. Keep descriptions at the checkout brief and to the point. When asking for information from the customers, be clear in your requests so there is no confusion. Use simple and easy-to-understand language as it is possible that not everyone using your site may be native English speakers.

Clear Product and Transaction Referencing

When the transaction is complete, make sure that it is properly referenced. Have a receipt or confirmation email that gets sent to the client detailing what they have purchased and the amount that has been deducted from their credit card. This will help you to provide an efficient delivery service to your customers and it will give them the peace of mind that what they have paid for will arrive at their door.

At Card Processing Pros.com we provide credit card processing services and debit card processing, literally setting up hundreds of clients per month to process card payments for storefront, Internet and phone/mail order-based businesses. We also offer services in electronic check and gift card processing. Visit online today.

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By Hugh Springer | October 15, 2010 - 12:36 pm - Posted in Web Sites

With the fast-paced development of technology, e-commerce is something that is becoming relevant to every type of industry. It is no longer enough to simply have a web presence; customers now want to be able to browse product lines and make purchases online. In order to be able to accommodate your clients, you need to have an efficient e-commerce site where you can process payments and orders online. To help you understand a little more about what e-commerce is about, let’s take a look at the different components that make up an e-commerce website and why they are important.

The Product Database

The product database forms the backbone of your e-commerce website. In a sense, it is your shop where customers can come in and browse the shelves looking at the various products you have to offer. The difference with an e-commerce website is that customers are not physically in your shop. Instead, they are sitting in front of a computer screen. The way you package and present your product is therefore very important. Remember that the customer cannot pick up and examine the product to see its size, different features and the colors that it is available in. So you have to provide the customer with this information in a format that is easy to read and understand. Specifications such as price should be included and a clear picture of the product should be shown. This is so that the customer has a clear concept of the products that you have to offer.

The Shopping Process

One of the most important things to remember in sales is that you need to make it easy for customers to make a purchase. The easier it is to buy, the more likely they are to return time and again to purchase from you. Most e-commerce websites have a shopping cart feature where customers can add items to the cart as they are browsing the store. This means that they can pay for all the items in one simple transaction when they are ready to check out. Imagine if you were at a supermarket and had to go to the checkout counter each time you wanted an item from a different department in the store. The same applies to an e-commerce site. Being able to group all the purchases together in one batch makes the shopping process much more convenient for your customers.

Accepting Payment on Your e-Commerce Website

As in a physical retail store, you need to be able to accept different forms of payment on an e-commerce website. Most commonly, the preferred method of paying for online purchases is with a credit card. This means that you need to have the appropriate merchant facility in order to be able to accept credit cards as payment. If still require customers to make a bank transfer to your account, you are complicating the shopping process for them. Now they can no longer log off and know that their purchases are already on the way to them. Instead they have to log into internet banking, load your account details, make the payment, download a copy of the transaction and then send it off to you. They would also probably need to follow up to make sure that the payment has been accurately referenced against the purchase that they have made. The process may seem to be logical and secure for you but the bottom line is that it would not be convenient for your customers. The minute you make the purchasing process more difficult, customers start to consider if it is really worthwhile to do business with you. After all, your competitors are just a click of a button away. They don’t even have to get in their car or walk down the street in order to be able to shop elsewhere. This is why it is vital that you have a merchant account and are able to accept credit card payments on your e-commerce website.

What Having a Merchant Account Entails

A merchant account simply facilitates the credit card transaction. The merchant company will verify the customer’s credit card details and check that they have sufficient funds to make the purchase. They will then obtain an authorization to debit the card for the value of the transaction. The merchant then facilitates the transfer of funds from the customer’s account to your account. This entire process is done at great speed and in a secure environment. This offers great convenience to your customers and can help you streamline your business processes too.

At Card Processing Pros.com we provide credit card processing services and debit card processing, literally setting up hundreds of clients per month to process card payments for storefront, Internet and phone/mail order-based businesses. We also offer services in electronic check and gift card processing. Visit online today.

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By Hugh Springer | October 2, 2010 - 10:47 am - Posted in Web Sites

There are many different types of card processing machines. Some integrate with accounting and checkout systems to form an all-in-one point-of-sale system. Others can be plugged into systems or operate as a separate unit. One of the more popular types of card processing machines is the cordless unit. It is a fairly standard unit that has a swipe facility, key pad and screen. The primary difference is that it is not linked to the system by a cord. It is a mobile hand-held unit that can be transported and used remotely. It is not a card processing unit that is vital for every type of business but there are some industries that have benefited greatly from mobile cordless card processing machines. Let’s look at some of the benefits in more detail and the industries to which they apply.

Enhance Your Customer Experience

The golden rule in customer service is that the easier and more convenient you make the purchasing process, the more likely you are to make a sale. This can even incorporate small things like making the customer experience better than they expect. Consider if you have an exclusive clothing boutique. Customers are given personalized service from the minute they walk in the door. So why not end the customer experience in the same way as it began and make the buying process even more convenient? Instead of getting the customer to come to the counter to pay for their purchases, leave the customer in the hospitality area sipping on their beverage while you ring up their purchases. When you need to swipe their credit card, you can bring the card processing machine to them and complete the transaction where they are. Small gestures like this are quite likely to get the customer to return to your store once again because they make the customer feel special.

Improve Customer Credit Card Security

A mobile or cordless card processing unit also gives customers peace of mind that there is no risk of their card details being fraudulently swiped while they are not looking. By bringing the machine to them and processing the transaction in front of them, they can check that the amount keyed into the machine is correct. You can also immediately verify the card details as you will have the card in hand. A common example is the restaurant industry. Previously customers would place their credit card in with the bill. The waiter would then take the card away to process it. Customers could never be certain that their card details were not being recorded; however, with the mobile card processing unit this risk is eliminated.

Greater Business Flexibility

A mobile card processing unit allows you to process credit card payments even when you are not in your office. If, for example, you run a bakery and participate in a Saturday market, a mobile card processing unit will allow you to accept credit card payments at the market. This can help you to increase your sales as often people have only a limited amount of cash on them. Because the mobile unit is linked to your standard merchant account, you can then upload and bank the transactions at the end of the day when you get back to your office. This kind of flexibility allows you to explore opportunities for growing your business without dramatically affecting the way you do business.

Increase Your Sales by Being Able to Accept Card Payments

Most studies show that most people purchase items using their credit cards. As much as 75 percent of all retail transactions are purchased on credit card. Credit cards are also increasingly being used to make business purchases. As credit cards promote loyalty programs, there is now more incentive than ever to use credit cards as a buying mechanism. If you are a business that can accept credit card payments anywhere and at any time, you could steadily be increasing your sales. Suppose you are a salesperson out seeing customers and the customer decides they want to place an order with you right away. You can process both the order and card payment if you have a cordless mobile card processing unit. There is no need to wait for you to get back to the office, and no opportunity for the customer to change their mind. Being able to accept card payment on the spot can help you to greatly improve your sales and grow your business.

At Card Processing Pros.com we provide credit card processing services and debit card processing, literally setting up hundreds of clients per month to process card payments for storefront, Internet and phone/mail order-based businesses. We also offer services in electronic check and gift card processing. Visit online today.

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By Brooks Rohrer | April 23, 2010 - 7:21 am - Posted in Web Sites

As an online merchant accepting credit card payments, you have numerous security issues that you must be aware of for the safety of your business and your consumers. At this time, there are two main aspects of credit card security for credit card processing, including “AVS” and “CVV”. Both allow credit card transactions to be completed anonymously over the internet, and any merchant accepting credit cards online should require both forms of information of your customers.

Address Verification Service (AVS)

“AVS” also known as Address Verification Service, was created for the purpose of determining if the address given in an online payment form matches the address that is associated with that particular credit card. This reason this is done is to help ensure that the person entering the credit card information online, is the actual credit card account holder or has been given that information from the account holder. While the AVS is not required to actually process online credit card transactions, when it is provided the payment processor will send a response back with details of how much of the address provided matches the address on the credit card.

An online credit card payment will not be declined if the address is entered wrong, it becomes the merchant’s decision to decide what to do if the address only partially matches or not at all. You have the option of denying the sale, requiring the buyer to submit additional information, or giving them the opportunity to correct the address submitted, before processing the transaction.

Card Verification Value

The card verification value known as “CVV” and sometimes referred to as the CVV-2, is the three to four digit number found on the back of American Express, MasterCard and Visa cards. This number is never listed on any credit card statements, so that if an individual has found a credit card statement in the trash, they will not be able to complete a sale that requiring the CVV code to be entered for verification purposes. The reason for this number not being listed on anything but the actual credit card itself, is when a customer is able to enter the CVV code, it is looked at by the processor as a strong indication that the customer has the credit card in hand. This increases the potential of the card belonging to the person who is attempting to use it to make a purchase online.

It has been shown that online credit card fraud mostly occurs when a thief has found a discarded credit card receipt or someone’s personal credit card statement. By requiring the CVV code to be entered, online merchants can significantly eliminate that type of fraud from occurring.

If a CVV number is entered and is incorrect, the transaction will be declined by the credit card issuer.

Providing Consumers with Top Security

If you are going to accept credit cards online for payment for products or services offered through your website, it’s imperative that you provide your customers with a guarantee that you’re protecting their credit card information.

Credit card processing normally requires that the customer’s card information is transferred about four times, which means there are four chances when someone could gain access to the cardholders details. When a customer first sends the credit card information to you via your online shopping cart or web based form. You are solely responsible for the security of their card information at this stage in the credit card transaction process. Making sure you have a secure server and a valid security certificate with the https protocol will protect and encrypt private information you receive from customers online.

You will want to be sure that the credit card processing software you use, also known as a payment gateway, for your business is secure by using a reputable processing company with experience in online payments. As customer information is moved in and out of a database through the transaction process, the security must be top of the line and this is ensured by choosing a solid company that offers encrypted software for this part of the process.

Finally, when customer credit card information is viewed or handled by you or anyone inside your company, it is just as important that you ensure security at this stage as well.

Looking to find the best deal on your Merchant Services, then visit www.tailoredtransactions.com to find the best advice on payment processing solutions for your business.

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By Ned Wilsen | April 16, 2010 - 5:32 am - Posted in Affiliate Programs

It is true enough that affiliate marketing is quite profitable, but people that have gone through all the hurdles to triumph in this industry finally reap the benefits. Many of those people enjoy the type of life that wasn’t possible for them to have had under a normal situation.

Ignorance of this reality is one of the primary reasons why there’s people who fall sort in the Internet business. There’s individuals who have lost a lot of time, effort and too many funds in attempting to pursue the life of ease that they think this business would give them.

The third is that there are affiliates who commit the error of advertising just a single product and as a consequence, consumers aren’t provided enough options to choose from. There’s additionally the risk of generating fewer sales in comparison to to possessing additional choices for the customers ponder on, therefore it’s better to provide them a few alternatives than to provide them only one.

The fourth thing is the fact that there’s marketing affiliates that commit the mistake of promoting too many products, resulting in confusion among the customers. It is perhaps good to give them only the best choices because it is ultimately up to them to judge which one is the best for them to decide on.

The initial major mistake affiliates make is a lack of awareness concerning principles which are involved in their industry and this concerns to the knowledge of search engines in particular.

The second is that marketing affiliates commit the error of filling their websites with banners which don’t provide enough info regarding the advertised product.

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By Riet Rell | April 11, 2010 - 6:57 am - Posted in Affiliate Programs

The next is that marketing affiliates make the mistake of filling their websites with advertisements that do not give adequate info regarding the advertised product. The greatest method to fight this mistake is to give decent content along with such advertisements. It’s essential for customers to know and understand the features of a product or service, and decent content will be able to help them understand that objective.

Ignorance of this reality is among the main explanations why there’s individuals who fall sort in the Internet business. There’s those that have lost time, effort and too many funds in trying to get the life of ease that they think the line of work would give them. Therefore, they heado into this affiliate marketing with nothing but misconceptions and fantastical notions of money on their minds, never understanding that they’re bound to make mistakes which may ruin them.

The fourth thing is the fact that there are marketing affiliates who make the mistake of promoting too many products, then customers become confused. It’s probably best to provide them just the greatest options since it’s ultimately up to them to judge which one is the best for them to decide on.

Overall, affiliates that are certain to fall in the business are people that don’t put forth the effort to comprehend each thing that’s involved in that industry that they are in. Knowing their path step by careful step will prove to be good for them, since there’s no other method to make it than to go through any path slowly but surely.

The first common mistake affiliates make is their lack of knowledge regarding the ideas which are involved in their industry and this refers to their knowledge of search engines specifically.

A third is the fact that there’s marking affiliates that commit the error of advertising just a single product or service and as a result, consumers aren’t provided enough options to choose from. There is additionally the possibility of generating fewer sales as compared to having more choices for the consumers to think on, so it is always best to give them a few alternatives than to give them only one. The fourth thing is the fact that there are marketing affiliates who make the mistake of promoting too many products, then customers become confused. It’s probably best to provide them just the greatest options since it’s ultimately up to them to judge which one is the best for them to decide on. Overall, affiliates that are certain to fall in the business are people that don’t put forth the effort to comprehend each thing that’s involved in that industry that they are in. Knowing their path step by careful step will prove to be good for them, since there’s no other method to make it than to go through any path slowly but surely.

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By Unster Olie | April 9, 2010 - 5:12 am - Posted in Affiliate Programs

All in all, affiliates that are doomed to fall in the business are those that don’t exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by careful step will prove to be beneficial to them, as there’s no other way to succeed than to go through any path slowly but surely. Don’t Make These Common 4 Affiliate Mistakes!

Myths surrounding affiliate marketing are appealing as well as attractive, although quite a number of individuals are given to thinking that it is a thing that’s capable of giving them great amounts of money overnight. It is a fact that affiliate marketing is financially rewarding, however people that have gone through all the hurdles to succeed in the business actually reap the seeds that they untiringly sowed. Many of those people love the kind of life which was not possible for them to possess in ordinary circumstances.

Ignorance of this reality is among the primary reasons why there’s individuals that fail miserably in the net business. There’s those who have wasted time, effort and too many funds in attempting to pursue the life of ease which they think this line of work would give them.

So, they go into affiliate marketing with nothing but false ideas and fantastical opinions of wealth swimming in their consciousness, without understanding that they’re bound to commit errors which may prove to be their downfall.

Discovering what the more frequent mistakes affiliates make commit perhaps get rid of that gloom about myths surrounding affiliate marketing through fixing some erroneous notions on it. It might additionally have the ability to make those worried comprehend that just like any other business, there’s do’s and don’ts involved in this business if they wish to make each of their efforts count.

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By Neil Ikster | March 31, 2010 - 4:35 am - Posted in Affiliate Programs

Ignorance of this reality is one of the primary reasons why there’s individuals who fall sort in the Internet industry. There are individuals who have lost time, effort and excessive funds in attempting to get the life of ease which they think this business will provide them.

A third is the fact that there’s marking affiliates who make the mistake of promoting just a single product or service and as a result, consumers aren’t provided enough choices. There’s additionally the possibility of generating fewer gross sales in comparison to to possessing additional options for customers ponder on, therefore it’s better to provide them a couple alternate choices than to provide them only one.

Ignoring that fact is one of the primary explanations why there’s people that fall sort in the net business. There are individuals that have wasted time, effort and too many funds in trying to get the life of ease that they think the business will provide them. So, they into affiliate marketing armed with nothing but false ideas and fantastical opinions of money on their minds, never understanding that they are bound to make mistakes which might ruin them.

Affiliate marketing involves advertising, and advertising through the net could not have been better without the existence of search engines. What each and marketing affiliate has to do is to make those engines his best friend through studying search engine optimization closely. This way, he’s in a position to have knowledge of what exactly to do as far as building a better website to ultimately utilize for his advertising.

False ideas surrounding affiliate marketing are appealing and fascinating, however quite a few individuals are given to believing that it’s a thing capable of providing them great amounts of money quickly.

Affiliate marketing has to do with advertising, and advertising through the net could not have been much better without the existence of search engines. What every affiliate has to do is to make those search engines his best friend by reading about SEO closely. In this way, he’s in a position to know what to do in connection with building a greater website to ultimately use for his advertising.

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By Isaac Swienburne | March 29, 2010 - 8:17 am - Posted in Email

We have all noticed the saying, “The early bird gets the worm.” When it’s perfect to book hotels and flights early, occasionally journey has to become planned at a moment’s discover. Final moment journey plans might price extra but they’re obtainable. The pursuing 6 tips will aid you discover cheap last minute travel deals.

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By Rick Ilk | March 27, 2010 - 11:07 am - Posted in Affiliate Programs

Misconceptions surrounding affiliate marketing are appealing and fascinating, but a number of people are inclined to thinking that it’s a thing that’s capable of giving them great amounts of money quickly.

Ignorance of this reality is one of the primary explanations why there are individuals that fall sort in the Internet industry. There are individuals that have wasted a lot of time, effort and excessive resources in attempting to pursue the cushy life which they believe the business would provide them.

Ignoring that fact is among the main explanations why there’s people that fall sort in the Internet industry. There’s those who have lost time, effort and too many resources in attempting to pursue the cushy life that they believe this line of work will provide them. Therefore, they go into affiliate marketing with nothing but misconceptions and fantastical notions of wealth on their minds, never realizing that they’re bound to commit errors that might ruin them.

Find out what the most common errors affiliates may commit perhaps dispel that gloom and doom feeling surrounding affiliate marketing through fixing some mistaken notions on it. It might also be able to force those worried understand that just like any other industry, there are many things to do as well as not to do in this one if they wish to make all of their efforts count.

The initial major mistake affiliates commit is their lack of awareness concerning ideas which are involved in their business and this refers to their knowledge of search engines specifically.

Myths concerning affiliate marketing are quite alluring as well as fascinating, but many people are inclined to believing that it’s something capable of providing them great amounts of money overnight. It is a fact that affiliate marketing is quite profitable, although those that have worked their way through everything to succeed in the industry finally reap the seeds that they untiringly sowed.

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