If your website isn’t ranking well enough for those profitable, longtail keywords, you clearly need to study your SEO (Search Engine Optimization) methodology.
Before you rush to get any off-page work done, (back links etc), the first place to start is at home, ON your website. Our Web Copywriting Brisbane team exposes its secrets…
Here there’re five tips for keyword integration in your website:
1. Turn your page titles into workhorses
The most important place your keywords should appear is in the title of the page. This simply is the wording right at the top of the browser window, ABOVE the page content.
2. Always repeat the opening sentence
We have always found it fruitful to repeat the focused keywords in the first sentence, as long as it is done in a way that’s appealing to a reader. In numerous cases, search sites use this initial copy as the description of the content, so writing this from a MARKETING point of view rather than simply an S.E.O perspective is very important.
3. Even the sub-heads can influence rankings
Sub-heads are handy from a reader’s viewpoint, as they break the text into bitesize slices. They also are something that the search engines are probably going to take account of, to get a feel for the overall theme of your page.
4. Include related words and also synonyms
Good, friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct context related words that support your designated keywords.
5. Be explicit
Do not use bland general terms, use powerful, detailed words. The more precise you are the less your audience have to work out, and the less the search websites have to work out. The flow-on is that explicit copy, by default, means you are much more likely to incorporate extra, related words to support the general cost of your keywords.
To find out whether the keyword density of your website is well balanced, get in touch with our Marketing Agency Brisbane. As well as having our web copywriter in Brisbane check it over, we have advanced software that will analyse your website against those of the competition, identifying strengths, weaknesses and opportunities for improvement.
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