As the 19th century was drawing to a close, graphic illustrators incorporated pattern, shape and design into their art. When he died, the man who so influenced graphic design and its elements was a mere 26 years of age. Aubrey Beardsley made his mark on 19th century aestheticism with his unique expression of the art nouveau style. His style has made several resurgences in the modern age.
Oscar Wilde was considered one of the most controversial, important literary figures of his time, who believed art was unto itself, who championed the idea of having a myriad of artistic styles, and didn’t think art should ever be judged based on ethical or moral concerns. Oscar Wilde decided to choose this special young artist to illustrate a certain story which was both perverse and exotic. With the use of sinister eroticism, some elegant sweeping lines and patterns, this young illustrator created clever distortions in his illustrations of this story.
His work features dramatic inter-relationships of black and white. Wilde applied large borders of black to provide variance with dainty patterns frolicking on a surface of white. Large, sweeping, winding curves generate movement across Wilde’s pages. His pieces tend to be asymmetrical. His characters in the illustrations remain simple outlines, and yet the items that they contain, such as their clothing or hair, are usually complicated. The power of his work is perfected by the inter-relationship between the complex and the simple.
A number of late 19th century design professionals were inspired by items imported from Japan and also by a rejuvenated fondness for early Renaissance and medieval artwork. The artist’s pieces were often copied in Europe and America and he gained notoriety due to illustrations having turned up in a series of renowned materials for circulation. To this day, many of his works are being reproduced and hung as posters and framed prints.
It was toward the end of the 19th century that poster art began to evolve from being a medium of commercial advertising into a completely separate art form. As opposed to the typically black and white books of the period, posters were frequently produced in color. The leader in poster design used one sizable, bright, colorful, image to draw in the viewer. Verbiage describing the poster’s subject or topic was intentionally and strictly limited. He knew that the audience’s attention was more easily attracted to simplicity so he used vivid colors and flat, basic shapes. He used lines that were fractured and suggestive much like the Impressionist artists. Tbis artist’s work is therefore widely known as the precursor to the true art nouveau poster aesthetic.
There was another illustrator whose work is considered the first proper art nouveau poster. His pieces are characterized by more fluid contours and stronger, bolder lines. One artist created work which is noted for graceful, young girls with long hair and draped clothing, spreading out into interesting, beautiful forms. Other artists became noteworthy by limiting their canvas to tall, thin shapes, filled with the image of a single woman. There are other styles and pieces as well. Celtic motifs, Byzantine mosaics, Hebrew lettering, Arab and Moorish decoration, and Japanese wood cuts are all considered complex and elaborate patterns rendered on a wide assortment of canvases.
The elegant art of these early graphic designers can be viewed via the many books and reprints of their work. You will also find there are dealers who will specialize in the sale of 19th, and early 20th century poster art. These dealers can frequently be found in stand-alone stalls at big antique markets. Original examples that have been well-maintained can easily cost hundreds, or even upwards of several thousand dollars.
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Corporate Brochure DesignsOver a hundred of the world’s latest high-quality company brochures organized by industry for easy reference. The latest catalogs and annual reports for various enterprises, schools, and facilities from many countries are presented in this single volume. Both the covers and contents of each catalog are presented to provide a clear understanding of their underlying concepts, layouts, and overall structures. A written description of the design concept adds further insight into the approach. This invaluable volume presents superb design of corporate guides as well as a glimpse at the latest design trends. As a reference for those graphic works and the trends of graphic design, this is a must-have book for graphic designers of all levels. The contents are grouped by the industries, such as real estate, interiors, and construction; finance, insurance, and law; machinery and other manufacturing; food and beverages; chemicals and pharmaceuticals; healthcare, medical services and sports; design, advertising, mass communications, printing, and paper; telecommunications and information technology; consumer services and infrastructure; school, education, and facilities; and organization.
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