Online research is one of those things, sometimes you stumble across good solid information and sometimes just plain old gibberish. Well, online today there was an article that had some guy spouting gibberish about how social media sites were about as “helpful to business marketing as a hot pocket is nutritious”.
There are some web sites out there that claim that social networking sites are not easy to use, and they are not valid marketing tools for businesses. Both of these statements could not be further from the truth. There are millions and millions of people across all demographics that use social networking sites. If these sites were difficult to use then they would not be as popular as they are, or have that many users. If you own a business, being able to connect with these millions of users of social networking sites is a quick, easy way to market your business on the web.
Next, he goes on to say that social media sites aren’t cheap, because they require your time. Now what aspect of business marketing doesn’t require a little time expenditure on the part of the business owner? There are no fees charged by these sites to use them, so in essence if you get on there for 30 minutes a day and can be using that time to further your business that seems pretty cheap in the grand scheme of business advertising. Just look at the cost of other forms of business advertising and you will really see that there is a large benefit and very little expense other than time to promote your business. Seems like a deal to most of us?
The last outrageous claim made in web postings, about businesses and social media web sites, is that the use of the sites is a waste of time, since businesses will not attract any real customers from these sites. There are literally millions and millions of people who use social media web sites, and users of these sites fit into almost every demographic group you can think of. These sites are a great way to reach millions of potential customers at one time, in a quick and cost efficient way. Even if your ideal market is only a small percentage of these millions of users, isn’t it worth it to try to reach out to them, and anyone other potential customers that you may not even have considered marketing to? When it comes to social media web sites, the power to reach out to so many people at once is what is so attractive to businesses.
It is not clear what motivates people to write misleading articles or postings on the internet. Whether it is just a malicious attack to promote their own agenda, or just plain ignorance, either way you need to check the source of anything you read on the internet. Your best bet is to try to find several sources of information, read what they all have to say, compare and contrast the articles if necessary, and then make an educated decision based on all of your research.
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This entry was posted on Thursday, March 11th, 2010 at 3:57 am and is filed under Web Sites. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.