The net is bursting at the seams with search engine optimization information and too much of it is completely contradictory. Attorneys who try to do their own SEO are often unaware of which strategies should take precedence, which have some value, and which are a complete waste of effort.
Attorneys that decide to retain search specialists have the advantage of not having to make their own strategy decisions, but more importantly, they don’t have to spend the time executing the often time-consuming SEO work.
As with any professional relationship, the relationship between a lawyer and its search engine consultant must be based on mutual trust. While the law firm needs to be fully aware of the tactics, progress, and results being made by their search engine consultant, they also need to trust that the SEO knows what is needed for them to succeed and isn’t doing anything that will hurt the firm’s website and/or marketing.
“A change will do you (and your website) good”. If you are unwilling to have alterations made, then you simply can’t have your site optimized. While link building, social media, paid-search, etc, are all key components to getting position online, if you want your law firm’s site to perform for your targeted keyphrases, you have to be willing to make keyword and structural changes to the site itself. Change is good. Keep in mind that the goal here is not to just improve your search engine rankings, but help you increase your client base. Too many attorneys (and their SEOs) lose sight of this point.
The internet is a moving, constantly evolving, place. New sites are going up, old sites are coming down. New information is added to the web every second. Couple that with the fact that search engine algorithms are in a constant state of change and you’ve got a roller coaster of rankings.
A lot of lawyer sites, especially older ones, are built by designers that don’t know much about optimization. These sites “look pretty” but don’t do so hot in search pages because of bad structure and missing components. In extreme cases, you might have to be willing to drop a site altogether. Other times the site may be salvageable with several structural and architectural amendments. Not making these changes can cripple your web marketing. Don’t be afraid to make the big changes needed to take advantage the benefits optimization can have for your law firm.
Unfortunately, many unscrupulous law firm SEO specialists sell magic claiming to be able to get your firm to the top of the search engine rankings in a very short time. As a result, many lawyers want immediate results and don’t trust search firms in general. They want to spend very little money and they have very high expectations.
From finding your website on the internet to retaining your services or becoming a new business connection, we measure, test, and optimize the entire attorney marketing process. We know you’re busy. Contribute as much or as little time to the attorney internet marketing process as you like.
Search Engine Optimization (SEO) SecretsTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
- Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
- Demonstrates how to perform a professional SEO Web site audit
- Reveals the techniques that current SEO leaders use to remain high in rankings
- Divulges secrets for spying on your competitors' ranking techniques
As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. From the Author: How to Get Your First Major SEO Client Author Danny Dover I have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was. Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties: • The potential major client’s website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult. • The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem. • The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content’s value. • Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not. So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure. That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven’t already had a major client in the past, the best case study isn’t really a case study at all. Use the potential clients site as an “in progress case study” and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself. This combination of pre-identifying the potential major clients’ problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others. Now it is your turn.
This entry was posted on Friday, February 5th, 2010 at 1:10 pm and is filed under Web Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.